Contentful Studio Launch
Project
Contentful Studio is a visual builder for composable digital experiences. In this high-impact product campaign, I led creative direction for a suite of launch assets to bring Studio to the market. The flagship motion graphics video served as the centerpiece, crafted to educate both customers and prospects while support go-to-market efforts across field, sales, and web.
Role
Art Direction, Visual Identity, Storyboarding, Motion Direction, Voiceover Direction, Web Design
Composable by design
To bring the launch to life, I created a full visual identity for Studio and and led design and direction on the flagship motion graphics video that introduced the product on its launch page. I collaborated closely with a motion designer to bring the video concept to life. The campaign extended across web, email, blog, and paid media, introducing Studio through a cohesive, branded experience.
Partnered with product to ensure accurate representation of functionality
Directed live VO session with professional talent to refine tone and delivery
Designed flexible visual elements adaptable for ongoing campaign use across teams
