Shoptalk Europe Booth
Project
Shoptalk UK is one of Europe’s premier retail and ecommerce conferences, drawing top brands and tech innovators. As part of BigCommerce’s presence at the event, I led the creative direction for our booth experience, ensuring the brand left a lasting impression in a crowded marketplace.
Role
Art Direction, Visual Direction, Vendor Oversight, Creative Strategy
Built to Stand Out
I defined the look and feel of the booth, collaborating closely with event marketing to align on strategy and visual direction. I art directed a senior designer through development of final booth artwork, ensuring every detail reflected the colorful and exciting energy we wanted to bring to the event. I also partnered with our external vendor to oversee production and execution, guiding the process from concept through installation.
Provided direction for booth build elements and neon lighting experience
Partnered with event marketing to align creative with lead-gen and awareness goals
Brought the booth to life with bold colors, dynamic lighting, and an interactive claw machine that drew a crowd
