Contentful + F1 Commercial
Project
To celebrate the release of the F1 movie, Contentful hosted exclusive screenings in 12 cities across the globe. I created a custom trailer to run before the film, designed to engage a high-value audience of customers, partners, and prospects. The energy of the video draws a clear line between the relentless pace of F1 and the high-stakes world modern marketers navigate to stay in the lead.
Role
Concept, Scriptwriting, Storyboarding, Video Production
Built for the Lead
I developed the trailer end to end, from concept and script to sourcing footage, crafting tone and pacing, and owning post-production. I used AI to generate the voiceover, saving budget while experimenting with new tools. Every detail was intentional, from music choice to emotional arc, designed to match the cinematic energy of the feature film and elevate Contentful’s presence in a competitive field marketing moment.
Created a cinematic brand moment for a global enterprise audience
Aligned brand message with the high-performance narrative of modern marketing
Framed product value through metaphor to deepen audience connection
