Holiday Readiness Campaign
Project
A festive, human-centered holiday campaign designed to connect with ecommerce brands preparing for the peak season. I created the concept, sourced employees for an in-house photoshoot, and directed the look and feel across all campaign assets.
Role
Concept, Art Direction, Photoshoot Direction, Photo Editing, Visual Design
Wrapped with vision
At BigCommerce, I led the 2022 Holiday Readiness campaign, shaping it from concept to launch. I collaborated with our internal video team and led photography production to capture studio shots with concept vision in mind. Final assets included a targeted landing page, downloadable checklist, blog, email, and social promotion.
Created early proof-of-concept mockups to pitch and align design direction
Sourced and directed employee photoshoot with in-house video team
Edited final imagery and defined visual direction with custom BigCommerce Holiday Patterns
