Suzie Jurado
Designer + Illustrator.
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Bestow

 
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Affordable term life insurance in minutes

I worked with the talented and driven team at Bestow to reshape how people buy life insurance.

 

Role
Product Designer

Discipline
UX/UI Design
Marketing Design
Illustration

Year
2016

 
 

Humanizing the approach

Bestow’s mission is simple: eliminate the friction millions of people encounter when purchasing life insurance. By focusing on a mobile-first approach to the application process, applying for coverage can be done in a fraction of the time. Long phone calls, doctors visits, and weeks of waiting are now a thing of the past.

 
 
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EARLY WIREFRAMES

 
 
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Two years in two minutes

Applying for Bestow’s two year coverage plan was designed as a streamlined, two minute enrollment process. I worked closely with my director to think through mobile-first experiences for personal information inputs, medical history, and beneficiary planning.

Thinking through an approach for multiple user inputs while keeping the number of enrollments screens to a minimum was the largest challenge in this process.

 
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MARKETING ILLUSTRATION

 

A new Customer Portal

I was also tasked with designing a clean interface, interaction flows, and UI for both the Bestow Customer and Admin portals. A few interactions I designed for were adding and editing beneficiaries, updating payment information, and searching for multiple policies.

 
 
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BUCKET LIST FEATURE CONCEPT

 

USER FLOW FOR CUSTOMER PORTAL LOG IN